Forbes Magazine: Achieving Corporate Citizenship

WESTLAKE VILLAGE, California, Forbes Magazine — November 28, 2006 — Not long after Warren Buffett’s impressive $30 billion gift to the Bill & Melinda Gates Foundation and other charities, a particularly hard-nosed CEO, in an uncharacteristically reflective moment, declared to me that he wanted his corporation to be “more socially responsible.” I must admit, it sounded soft to me. Not because it lacked substance, but because I knew he underestimated how difficult it would be to genuinely shift his business’s priorities and values to a more principled approach.

Dole Food Company owner David Murdock’s recent $1 billion business/philanthropic investment to transform the face of nutritional health (at age 83!) is one example of a leader converging talents, experience, resources, passions and profit motives into a unified, society-serving whole. …

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